Pauline ducruet

Designer

Alter founder Pauline Ducruet cut her teeth at Louis Vuitton, Rabih Kayrouz, and Vogue Paris before founding her label in 2018, but it’s the combination of her drive, extraordinary young life story and free spirit that inspires her creative success. A journey of contrasts and a multi-faceted life, tells the story of Ducruet, introducing the industry to a fresh new tour de force.

Granddaughter of the late Grace Kelly, daughter to Princess Stéphanie of Monaco, Ducruet enjoyed a free-spirited childhood travelling between exceptional worlds, from the House of Grimaldi – one of the world’s most glamorous royal families, to the theatre of the circus where she spent many of her young years. While effortless French style, Hollywood legacy, risk and adventure run deep in Ducruet’s DNA, her pride in a non-conformist ideal drives her creative and entrepreneurial vision.

« MORE THAN UNISEX I DESIGN FOR PEOPLE NOT GENDERS »

– PAULINE DUCRUET